Women everywhere have 10-13 periods a year, for something like 40 years of their life.

Men have ZERO idea what this is like.

Until now.

Hey 👋 , I'm Dean and I co-founded Pixii (www.pixii.com.au) with my wife. It's about time I really tried to understand just for a few hours what women experience so often.

The number one description submitted to Buzzfeed when they asked women to describe for men what having a period feels like was:

So, here goes. It's time for this guy to experience his first "period".

On October 31st 2020, I'll be downing 2L of Mountain Dew and launching straight into a 10 km run.

As for the last part, an actual kick to the guts might be taking things a little far. Too many girls around the world are still subject to violence for me to even joke about that - and besides, the school dress is a symbol of power, a kind of armour even! So, because we think violence is rubbish, instead of the final kick to the guts I'll be finishing off my Mountain Dew-fuelled 10km run with a rubbish clean up, and I'll do it all in a dress. Pixii co-founder and my wife, Nina, and our son Kai, will also don dresses and help with the rubbish clean up.

Why do all this?

Empowerment. Education. Environment. That's why.

Empowerment

How is it possible in 2020 that some people still consider periods "taboo", something that should not be talked about, something to hide or be ashamed of? Yet 51% of the population get them. They're not a problem, they're a natural occurrence that we've covered in silence and secrecy for too long. By being a guy attempting to mimic one perception of some of the feelings of a period, I hope to understand it better, break the taboo and empower more people to talk about this subject for what it is - a simple and common fact of life.

Education

130 million girls around the world are out of school. This is often for reasons as simple as getting their period without the products or knowledge needed to know how to deal with it without interrupting their schooling. I'm doing all this in a dress as part of One Girl's Do It In A Dress campaign to raise awareness and funds for girls' education. 

Environment

Because too many period products sit in our environment for centuries. Nearly 28,000 tampons and applicators were collected on beaches in one day alone in 2015. We thought helping address this problem would be a fitting alternative to any emulation or re-enactment of violence.

Please support us, One Girl and girls' education by sharing or donating!